The West’s persistent characterization of Ukraine as a land of overly-sexualised, misleading homewreckers who are very keen to to leave the country has already established a serious impact on Ukrainians. The negative awareness as well contribute to Ukraine’s lingering sexism and gender inequality.

For example , a popular Netflix series Emily in Paris includes a character out of Kyiv who’s presented like a kleptomaniac, supporting her fresh friend take multiple things from a store. The stereotype taps right into a harmful gender trope, in which girls are seen mainly because overly sexualised and misleading, who are unable to take care of their own finances or children. This is often linked to another harmful stereotype, those of women within work or perhaps support their very own individuals in the absence of male lovers.

These kinds of stereotypes are damaging for that country in which gender equality has already been a major concern, with a global gap of 61st posture out of 144 countries. It is specifically hard to close the gap in a context of domestic violence and a high level of gender-based discrimination, including in the work market. Inside the labour market, men are more likely to receive higher salaries than their girl counterparts, plus the divide is normally even wider in the operations of corporations.

In addition, the division of household obligations is still seriously biased in favour of women. According into a Razumkov Hub survey, 83 percent of respondents arranged that the main task of a girl is to keep her spouse and children. Among teen people, the percentage of those who have agree with this statement is normally higher – 85 percent. This is connected to a pervasive belief the fact that the main purpose of a man is to earn money, and it is about ladies to provide this kind of income.

It is important to counteract these kinds of stereotypes by simply spotlighting the efforts of Ukraine’s modern culture to tackle all of them and to showcase a more great image of the country in foreign countries. Efforts to do this include the implementation of programmes to prevent gender-based discrimination plus the promotion of equal privileges for men and women.

In addition , it is important to change the stereotypical idea of masculinity and beauty in the framework of a country like Ukraine, which has a wealthy tradition of «superstitions». For example , Ukrainians can sit down with their house before taking a trip to make sure a good journey, they will spit three times over their particular shoulder after banging on wood, and they will ponder over it good luck if that they break a glass inadvertently.

A serious challenge should be to change the approach Western media channels depicts Ukraine, with a great emphasis on showcasing its culture and background. This should be coupled with a being rejected of Russian propaganda and neo-imperialism. A de-westernisation of how Ukraine is described in the West will assist reduce stereotypes that hurt its attempts to guard the independence. It will likewise help re-shape the way the West understands it is ally, Ukraine.